Nice guys can win too (there’s no need to be cut-throat and ruthless in business), Fun as a business ingredient (how Virgin goes beyond the 4Ps to build an edge using FUN), and Small is beautiful (which is why Virgin companies are almost never the biggest in their industries). In the book, Branson also shares some of his core business philosophies which have shaped how the Virgin Group functions, e.g. If you run a big business, appoint leaders who adopt this philosophy. Get out there, listen to people, take note of what works and doesn’t, and take action. Never openly criticize others, as it only reflects badly on you. Give praises generously, and hold back your criticisms and temper. To lead well, you need to listen and learn from others. Your business is only as strong as your people when people are proud to be a part of your company, they’re more committed to and passionate in their work. To make a breakthrough, you must dare to do things differently. Branson admires the late Steve Jobs for his commitment to think differently, and his tenacity to pursue his vision despite criticism and being ousted from his own company. Facebook, Google, Apple) establish themselves by being radically different, and innovating continually. Focus on making a positive difference with your business, and success will follow. Building a business takes significant time and effort, and you should do something you enjoy. Branson attributes his business success to 5 key secrets, which are expanded upon in various parts of our full summary: The Virgin Group has probably created the most number of billion-dollar companies in the most number of industries. In our full 15-page summary, we’ve distilled and organized the key points from the book into these broad segments: Business Success Principles, Important Business Philosophies, People-management, Management & Communications, Customer Services & Branding, Failure, Innovation & Learning. In our Like a Virgin summary, we’ll outline some of Branson’s advice tips and insights for business, leadership and leading a fulfilling life.ĭo get our complete book summary bundle for the more highlights, or get a copy of the book for the full details and examples! In “Like a Virgin: Secrets They Won’t Teach You at Business School”, Branson compiles 76 short chapters to address common questions about starting and growing a business, managing people, and living life to the fullest. Business magnate Sir Richard Branson is well-known as a serial entrepreneur, investor, adventurer and philanthropist.

Branson like a virgin